COOKIE MANAGEMENT

Introduction
This Cookie Policy explains how Helpsocial.ai (“we”, “us”, or “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.helpsocial.ai (“Website”). This policy describes what cookies are, the purposes for which we use them, the types employed, their duration, the legal basis for their processing, and your rights regarding management, revocation, and modification of your consent.

2. What are Cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website. They are used to ensure the efficient operation of the site, to provide certain functionalities (e.g., access to secure areas), and to supply reporting information.

• Cookies set by the website owner (Helpsocial.ai) are known as “first-party cookies.”
• Cookies set by third parties, which may recognize your device on other websites, are known as “third-party cookies.”

3. Why Do We Use Cookies?
We use both first-party and third-party cookies for various purposes:

• Essential Cookies: Necessary for the proper functioning of the website. The processing of these cookies is based on our legitimate interest in ensuring the security and efficiency of our service and does not require prior consent.
• Analytical and Personalization Cookies: Used to collect aggregate information (e.g., IP address, browser type, pages visited) to improve the user experience and the effectiveness of marketing campaigns. Processing is based on the explicit consent of the user.
• Advertising and Profiling Cookies: Employed to make advertising messages more relevant and to prevent the continuous repetition of the same ads. Their use also requires explicit consent.
• Social Network Cookies: Allow the sharing of content via third-party platforms and may also be used for advertising purposes.

4. Types of Cookies Used

• Website Essential Cookies:
  These cookies are indispensable for ensuring the operation of the Website (e.g., for navigation and access to secure areas).

• Analytical and Personalization Cookies:
  We collect anonymous statistical data to understand how the website is used and to optimize the user experience.

• Advertising and Profiling Cookies:
  These cookies enable the personalization of advertising content based on the user’s interests.

• Social Network Cookies:
  They enable sharing of pages and content on third-party platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.

• Third-Party Cookies:
  The Website may incorporate cookies provided by third parties for additional functionalities, such as Google Analytics.

5. Duration of Cookies
The duration of each cookie varies according to its type and purpose:

• Essential cookies are generally session cookies or have a limited duration (e.g., up to 24 hours).
• Analytical, advertising, and profiling cookies may have longer durations, in some cases up to 12 months or as specified in the respective technical settings.
• Detailed information on duration is provided, where available, in the technical description of each cookie.

6. Legal Basis for Processing

• For essential cookies, processing is based on Helpsocial.ai’s legitimate interest in ensuring the proper functioning and security of the Website.
• For non-essential cookies (analytical, advertising, profiling, and social network cookies), processing is based on the explicit consent of the user, as required by EU Regulation 2016/679 (GDPR).

7. Management and Revocation of Consent
You have the right to decide whether to accept or reject cookies that are not strictly necessary. You can:

• Select the categories of cookies to accept or reject via our Cookie Consent Manager, available through the notification banner or the dedicated page on the Website.
• Modify your settings directly through your browser.
• Send a request to revoke or modify your consent to the email address info@helpsocial.ai.

Please note that if you refuse non-essential cookies, some functionalities of the Website may be limited.

8. Details on the Data Collected
Analytical and personalization cookies may collect information such as:

• IP address (partially anonymized)
• Browser and device type
• Pages visited and interactions with the website

This data is used solely in aggregated form for statistical purposes and to optimize the website, without directly identifying the user.

9. Updates to this Policy
Helpsocial.ai reserves the right to modify this Cookie Policy at any time. Any changes will be published on this page and, if significant, communicated to users.

10. Further Information
For any additional questions regarding the use of cookies or other technologies, please contact us at info@helpsocial.ai. This Cookie Policy is an integral part of our Privacy Policy.